The aspect ratio is the proportional relationship between the width and height of a video or image. The aspect ratio affects how content is displayed, ensuring it fits correctly on different screens and provides an optimal viewing experience. Using the correct aspect ratio helps avoid issues like cropping, stretching, or having black bars around the video or image on screens that don't match the aspect ratio.
Podcastle offers 6 different aspect ratios, each of which provides a different viewing experience.
16:9
Widescreen aspect ratio, meaning the width is almost twice the height.
Use Cases: Smartphone content such as Instagram Stories, TikTok, and YouTube.
9:16
A vertical aspect ratio that’s the reverse of the widescreen 16:9. Often used for vertical video ads and social media posts since it fits perfectly on mobile screens held in portrait orientation.
Use Cases: Smartphone content such as Instagram Stories, TikTok, and YouTube
1:1
A square aspect ratio with equal width and height. Used when you want a balanced visual without favoring width or height, making it versatile across mobile and desktop.
Use Cases: Social media platforms like Instagram and Facebook.
3:4
Portrait-style aspect ratio, where the height is longer than the width.
Use Cases: Social media platforms like Instagram, as some users prefer a portrait format for mobile viewing.
2:1
A wide cinematic aspect ratio, twice as wide as it is tall. Gives a wider field of view, making it suitable for landscape shots or immersive visuals in films and commercials.
Use Cases:
Commonly used for high-quality cinematic footage.
4:3
A nearly square aspect ratio, this format was once the standard TV format and is often preferred in education and corporate settings for presentations to suit traditional screens.
Use Cases: Video conferencing or presentations.